Occam Was Built To Replace Outdated Research Models.
Origins In Disruption
Rather than layering AI onto legacy methods, we designed an AI-native "insight factory" from the ground up — combining first-party and zero-party data with advanced language models to decode modern culture.
Occam Human Database
Occam's human database draws on live data from 270 million people. Instead of static panels, we use quick, intuitive engagements that keep people connected. Profiles are continuously verified and refreshed across hundreds of attributes, delivering a living view of human sentiment.
Engaged, Verified Participants
All data comes from opted-in individuals, ensuring authenticity and compliance.
Scale with Depth
We engage 7,000–10,000 people per day across hundreds of topics.
Rich Psychographic Profiles
Personality, preferences, intentions, and motivations — not just transactions.
Flexible Panel Engagement
Brands, investors, and advisors can activate targeted or custom segments without building their own panel.
The Facts
AI as the Engine
Proprietary models power every stage — from data capture to insight — interpreting content, sentiment, and cultural signals.
Real People, Real Signals
Concise tasks and conversations capture qualitative and quantitative signals traditional surveys miss.
Deep Psychographics
Dynamic behavioral and attitudinal segmentation delivers predictive, hyper-relevant insight.
Living Intelligence
Insights evolve in real time as markets, sentiment and behavior shift, giving you a fresh pulse on what matters.
On Demand Intelligence Of Occam Human Data
Access 5,000+ ready-to-use datasets covering consumer sentiment, company and macro trends, NPS, NPI, market share, and buyer behavior — fully visualized and demographically segmented.
Engaging with 7,000–10,000 people daily to answer your most pressing questions
Continuous purchase-intent tracking across hundreds of brands
Longitudinal purchase/consumption/use behavior across 11 main categories and 65 subcategories
Monthly Net Promoter Scores for hundreds companies
Sentiment trackers and macroeconomic indicators with data modeled predictions
Years of longitudinal data with deep cross-tabulation capabilities
The Occam Advantage
Conversational Polling
AI-driven dialogue engages respondents in real time, interpreting free-text answers and generating dynamic follow-ups — like hundreds of expert interviewers at once.
Concept and Content Testing
Test messaging and concepts across text, images, and video through one-to-one AI-moderated conversations — quantified at scale.
BYOD (Bring Your Own Data)
Bring unstructured data and let Occam models convert it into actionable intelligence.
Longitudinal Trend Tracking
Daily sentiment trackers reveal inflection points ahead of consensus.
Custom Studies
Use our AI research co-pilot to design precise studies across brands, markets, and competitors.
Political Polling
Purpose-trained LLMs conduct adaptive, open-ended conversations to clarify intent, likelihood to vote, and the underlying "why."
Engage The Voices That Matter
Occam connects you to the right people — faster and with continuity. Where traditional research delivers snapshots, Occam delivers verified signals linked over time. With clean identity resolution and a longitudinal data foundation, you get richer profiles, sharper targeting, and insights you can trust.
Custom Audiences
Define profiles using existing or new attributes within Occam's taxonomy.
B2B And Niche Audiences
Each low-incidence professionals beyond expert networks using Occam's proprietary database of 50M+ executives across 22M businesses.
Look-Alike Audiences
Define profiles using existing or new attributes within Occam's taxonomy.
Industry-Specific Solutions
From boardrooms to campaign war rooms, decisions demand foresight—not hindsight. Occam's industry-specific solutions translate live human data into clear, actionable intelligence—built for speed, credibility, and impact.
The Intelligence
— What's New
May 07, 2025
Tariffs, Truth, and Partisanship: How Americans See Trump’s Trade War
The Trump administration’s assertive stance toward trade partners has kept tariffs at the center of economic debate and the news cycle. With insights from Occam, we analyze how Americans perceive the administration’s approach to tariffs – who bears the costs, the impact on prices and economic well being, the efficacy of the tariff negotiation tactics, which countries deserve tariffs, and the impact on business investment. Importantly, we focus on how views differ by political affiliation, and uncover a sharp partisan divide that shows how political identity can color interpretations when facing the same economic facts. By examining the perceptions of both consumers and business decision-makers, we consider how the U.S. tariff policies might influence economic behavior over the coming months.
January 17, 2025
Playlists, Prose, and Pods: Listening to the Data
In the competitive world of audio streaming, user preferences and behaviors are constantly shaping the marketing and product strategies of the major platforms. Insights from Occam reveal trends like the rising importance of offering a variety of subscription models and the growing role of podcasts and audiobooks in driving engagement. By analyzing subscription behaviors, content priorities, pricing preferences, and user demographics, Occam offers a view into the evolving audio streaming market.
October 07, 2024
I Think, Therefore AI Am: Consumer Perception and Usage of Artificial Intelligence Tools
The growing integration of AI into daily life has sparked both excitement and concern. From enhancing productivity to shaping consumer decisions, AI’s influence continues to grow. Nearly 40% of global jobs are now exposed to AI, with advanced economies at higher risk, according to the IMF, while 20% of American workers are in high-AI-exposure roles. Tools like ChatGPT and Google’s Gemini are battling for LLM dominance, and threaten to cannibalize traditional search. Meanwhile, consumers are increasingly relying on AI to make decisions on everything from restaurants to entertainment. As competition heats up, ChatGPT has managed to maintain its leadership position, while new entrants like Apple Intelligence are carving out their own niches with alternative approaches. With insights from occam, this blog explores the continuing evolution and adoption of LLMs and their impact on consumer behavior.
Change Waits For Nobody, Move Now