Auto Brand Preferences (TSLA/F/GM/TM/HMC/STLA/005380KS/000270 KS/7201 JP)
- Net Promoter Scores (NPS) serve as a key indicator of brand preference by measuring customer loyalty and satisfaction levels.
- Occam’s NPS module provides users with real-time Net Promoter Scores that can be analyzed demographically as well as longitudinally.
- Currently Occam is tracking hundreds of brands and users can request NPS scores for virtually any brand in America.
- In the auto category, Tesla leads with the highest NPS, followed closely by Toyota.
- Hyundai and Kia currently have lower scores but are steadily improving over time.
- Become a subscriber to access real-time NPS updates and track trends for the brands that matter to you.
