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I Think, Therefore AI Am: Consumer Perception and Usage of Artificial Intelligence Tools
The growing integration of AI into daily life has sparked both excitement and concern. From enhancing productivity to shaping consumer decisions, AI’s influence continues to grow. Nearly 40% of global jobs are now exposed …
October 7, 2024

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Election Spotlight 2024: Tracking Voters and Their Priorities with Occam
As the 2024 presidential election nears we expect the role of Independents as swing voters …
July 5, 2024
Karma Chronicles: Exploring the Reddit Universe
In the weeks leading up to its IPO Reddit launched two new initiatives designed to …
April 30, 2024
 Body Snatchers: The Invasion of Anti-Obesity Drugs in America  
As Americans debate the complex issues around weight management and body image the landscape of …
March 7, 2024
Marathon Brand: On Running and HOKA’s Quest for Athletic Royalty
Legacy sneaker giants Nike and Adidas are facing headwinds grappling with excess inventory and criticism …
January 31, 2024
Temu’s Meteoric Rise: Fleeting Fancy or Sustainable Surge?
Since its debut in fall 2022 Pinduoduo Holdings s Temu has experienced a meteoric rise …
December 22, 2023
EV Brand Preferences: Old Flames Burn Bright
Building on the insights from Decoding EV Demand Battery Powered Bubble this blog examines consumer …
November 21, 2023
Decoding EV Demand: Battery-Powered Bubble?
Over recent years most of the incumbent automakers significantly ramped up investments in electric vehicles …
October 27, 2023
Occam’s September 2023 CPI Forecast
CPI came in at a 3 7 increase year on year Occam s estimate for …
October 12, 2023
Employment Trends: Greater Heights or Wuthering Expectations?
With the headline unemployment rate reaching lows not seen in decades and the labor force …
September 29, 2023
Curb Appeal on Wall Street: Home Depot and Lowe’s Resilience in a Challenging Housing Market
The pandemic years were a golden period for the housing market remote work drastically low …
September 8, 2023
Netflix Strikes Back: A Deeper Look at Password Crackdowns and Advertising
After a challenging post covid phase marked by subscription losses that impacted revenues and its …
August 22, 2023
Reality Check: Exploring Demand for Apple’s Vision Pro
As the dust settles from the unveiling of Apple s state of the art Vision …
August 4, 2023
Roblox: A Metaverse Winner or Child’s Play?
Originally a relatively obscure minigame website that drew in the more adventurous members of the …
July 14, 2023
Occam’s June 2023 CPI Forecast
The closely watched Core CPI ex food and energy for June 2023 came in at …
July 12, 2023
Out-Predicting the Consensus (Part 2): Occam’s CPI Forecast
May 2023 CPI came in at a 4 0 increase year on year Occam s …
June 14, 2023
Debt, Deferral, Delinquency: Occam’s Real-Time Insights Into Consumer Credit
Consumer debt has continued on a steep ascent breaching $17 trillion for the first time …
June 9, 2023
Out-Predicting the Consensus: Occam’s Michigan Consumer Sentiment Forecast
Leveraging daily survey data from a large pool of respondents and a range of macroeconomic …
May 23, 2023
How Lulu Makes Lemonade: Inside Lululemon’s Success and Potential
Lululemon has maintained a dominant presence in the athleisure clothing sector despite a steady influx …
May 12, 2023
Rockstars, Red Bulls, and Monsters: Who’s Consuming Energy Drinks in an Expanding Market
The history of energy drinks in the United States can be traced back to the …
May 4, 2023
When Banks Go Bust: Exploring the Effects of Recent Bank Collapses
The back to back failures of Silicon Valley Bank SVB and Signature Bank as well …
April 27, 2023
Work in Progress: Labor Force Participation’s Slow But Sure Climb
In early December occam s looking for work metric correctly predicted a coming increase in …
April 20, 2023
Ozempic Goes Straight to Your Thighs: Perspectives on Weight-Loss Drugs
America s obesity problem has only worsened over the last two decades From 1999 to …
April 13, 2023
Rise of the AI Titans: The Generative Revolution Continues
Generative AI platforms have quickly captured our collective imagination by demonstrating a capacity to revolutionize …
April 3, 2023
Cast-Iron Appetites: Consumer Resiliency and Dining Out in America
Though the restaurant industry managed to mostly survive the pandemic years by tacking away from …
March 26, 2023
A Thin Line Between Love and Hate: The Story of Crocs
Crocs Inc has had a dramatic impact on the footwear market over the last two …
March 10, 2023
Episode II: Jobs Number Above Expectations and Wages In Line
occam s ML engine uses AI to predict changes in the labor market Our data …
March 9, 2023
Incredible: The State of Consumer Debt
After the economic stimulus packages of the pandemic years consumer debt has grown progressively to …
March 2, 2023
The Year of Ulta and Sephora: What to Make of Cosmetics in 2023
Ulta Beauty ULTA continues to trade near all time highs and has some investors wondering …
February 18, 2023
Generative AI and its Implications on Search
ChatGPT marks the first time in history where a large percentage of the population is …
February 11, 2023
The Price of Waking Up: Coffee Chains and the Effects of Inflation
Coffee culture in the United States has never seen more of an explosive presence than …
February 5, 2023
Six Months Or Less, Guaranteed! The Trajectory of Fitness In 2023
One of the most popular New Year s resolutions as well as one of the …
January 29, 2023
Keeping Score in Social Media
In earlier years one of the central issues of the Information Age was how one …
January 22, 2023
You’ll Miss The Best Part: How Netflix Redeems Itself This Year
The last few months have been something of an acid test for Netflix launching its …
January 15, 2023
Apple Meets Its Maker: When Cheap Manufacturing Comes Home to Roost
China has finally put an end to its zero COVID strategy reverting factories back to …
January 13, 2023
“All We Have Are Faster Horses”- Why the EV Industry is Not Ready For 2023
2022 was the year of the electric vehicle taking over more than 6 of the …
January 10, 2023
Jobs Number Above Expectations and Wages In Line
occam s ML engine uses AI to predict changes in the labor market Our data …
January 4, 2023
The Worst Kept Secret on Wall Street – The Recession is Already Here
Sure there is no defining exactly what a recession is What AlphaROC does know is …
December 21, 2022
The Battle for America’s Internet
Competition has increased significantly for home internet T Mobile and AT T are dominating port …
December 20, 2022
Primed – Amazon Has the Best Customer Base for a Slowdown
While all retail business are at risk from a slowing consumer Amazon thanks to Prime …
December 8, 2022
Not Safe For Work – Understanding Lag in American Labor Force Participation
The U S clearly needs to get more people into the workforce as despite low …
December 8, 2022
And Now, Back to the Show!
Even though program quality remains middle of the pack an advertising tier can help regain …
December 2, 2022
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