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Because, the simplest explanation is usually the correct one.
Over 4 years of history
Identity verified respondents
Demographics level insights across 75+ categories
Multiple data sets to enhance signal resolution
Realtime NPS scores, CPI, Consumer Confidence, Jobs etc
Personalized engagement and insights
Superior controls lead to accurate insights
Our algorithms optimize the sampling frequency to maximize the signal to noise ratio. Additionally the modals also optimize for n to ensure that our data is free of errors and we have high degree of granularity.
We scale our data to adjust for differences in population demographics to ensure that the observed data is reflective of demographic critical to the question under investigation
Our proprietary panel of 2.5M demographically verified adults is supplemented with strict quality control checks and fraud detection measures to ensure accurate and consistent data for our models.
Our ML models work 24/7 to analyze and identify new trends in the data, emergence of new patterns or unique cluster to give users an early warning indicator
Current, Trending
What’s top of mind - Inflation, Covid, Ukraine, Oil, Housing, Netflix show?
Market, Industry Research
Insights into competitive dynamics, new product, mind share and market trends
Macroeconomic Outlook
Our large respondent pool and targeted questions provide a unique window into the consumers' mind. Think CPI.
Longitudinal Trends
With 2+ years of data, we provide investors a baseline for consumer attitudes and preferences.
Brand Analysis
Insights into competitive dynamics, new product, mind share and market trends
Demographic Breakdown
Which demographic sub-group or region is responding to trends.
Insights - What you need to know
Engage - The social “flux capacitor”
Community sourced questions – what do your peers want to know?
Your questions answered – Seamless
Consistent methods, proven insights, robust data sciences – Agile
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