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The Year of Ulta and Sephora: What to Make of Cosmetics in 2023
Ulta Beauty (ULTA) continues to trade near all time highs and has some investors wondering what have been the keys to its success. By evaluating the beauty retailer’s customer base and main competition, occam™ provides a snapshot of the beauty industry, where Ulta is getting it right, and what might be in store for the industry in the coming months.