Paid Social Media

• Meta is exploring allowing European users to pay for ad-free access to Facebook and Instagram .(NY Times; 9/1/23, WSJ; 10/3/23)
• X (formerly Twitter) is also considering rolling out ad-free access.(Bloomberg; 10/5/23)
• Occam sees reasonable demand for social media without ads.1 out of 4 people would be willing to pay for a paid version of social media.
• Nearly 1 in 10 would be willing to pay more than $5/month.