Is Expedia's Secret Weapon One Key Rewards?
- While still early days, Expedia’s One Key rewards program is gaining increasing traction with shoppers across Expedia’s brands, with over 11% of Americans already familiar with it.
- One of the key theses for One Key is to encourage cross-shopping across Expedia’s brands.
- The initial findings from occam™ suggests that over half of One Key members are using the program to use rewards across Expedia, Hotels.com and VRBO.
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