TikTok Alternatives
- Occam monitors consumer usage of short form video and social media apps.
- YouTube Shorts’ market share has risen rapidly over the past 18 months, outpacing TikTok’s growth trajectory. Facebook Reels and Instagram Reels have experienced similar ascents (not shown).
- If TikTok were to be banned in the U.S., both creators and users appear now to have legitimate alternatives to choose from.
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