Tracking the Password Crackdown
- Occam continuously tracks Netflix password sharing, in addition to other trends including the subscription tier mix and level of churn.
- In April 2022, Netflix estimated that passwords were being shared with 100 million non-paying households, with 30 million in the U.S. and Canada alone.
- In May 2023, Netflix implemented measures to curb password sharing across the U.S. and many other countries.
- The decline in password sharing has bolstered subscriber growth, but the pool of users who are still password sharing is not an inexhaustible resource.
- Become a subscriber today to access these real-time updates and critical contextual insights.
