Nike Struggles as HOKA Soars
- Over the past two years, HOKA’s purchase intent has surged by over 100%, reflecting a strong and growing consumer preference for their highly cushioned shoes.
- Over the same time period, Nike’s purchase intent has remained essentially flat.
- Occam data has been highlighting an increased preference for relative newcomers like On Running and HOKA, signaling potential challenges for Nike. See the January blog post here.
- Last week, Nike’s stock fell by 20%, marking its largest decline ever and wiping out $28 billion in market capitalization.
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