Elon Musk Favorability and EV Purchase Intent
- Using occam’s new crosstab module, we examine below the relationship between EV brand purchase intent and Elon Musk’s favorability rating.
- Elon Musk’s net favorability is measured by subtracting the percentage of people who have an unfavorable opinion of him from the percentage who have a favorable opinion of him.
- We see that respondents who have a negative view of Musk are less likely to consider Tesla and more likely to consider other brands such as Rivian and Polestar. This trend is also discussed in recent articles from the NY Times and Bloomberg.
- Respondents who considered the purchase of only three of the brands have a net favorable opinion of Musk. Interestingly, those open to purchasing Porsche EVs have a more favorable view of Musk than potential Tesla customers.
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