Support for Harris and Trump by Racial Groups
- Net favorability is measured by subtracting the percentage of people who have an unfavorable opinion of a candidate from the percentage who have a favorable opinion of that candidate.
- Data from occam suggests that there is only a slight difference in net favorability between Kamala Harris and Donald Trump among the general public, indicating both candidates are viewed relatively similarly by voters.
- However, when looking at net favorability among different racial groups, stark differences emerge in candidate favorability. Harris commands a robust +27% net favorability among Black voters, in sharp contrast to Trump’s -36%. However, Trump holds a significant edge among white voters with -8% net favorability versus Harris’s -27%, underscoring the critical role of racial demographics in the upcoming election.
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