McDonald's Struggles with Price Hikes
- Occam continuously monitors perceived value across multiple QSR and casual dining restaurant brands, providing valuable insights into consumer preferences.
- Contrary to the CEO’s recent comments that consumers recognize McDonald’s as the “value leader,” occam’s data indicates that consumers have recently ranked it last among its peers for value for money.
- Recent price increases at McDonald’s have significantly impacted its perceived value, resulting in its first sales decline since 2020 and underscoring the importance of the price-to-value ratio in consumer decision-making.
- Occam’s consumer sentiment tracking across the restaurant sector uncovers shifts in perceived value, purchase intent, and brand perception, offering critical insights into the dynamic fast-food landscape.
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