Consumers are Spending More on Back-to-School Shopping
- Occam data forecasts a 3.5% year-over-year increase in average back-to-school spending per household in 2024, bringing the total to approximately $445. This projection is in close alignment with the 3.2% growth anticipated by market research firm eMarketer.
- Reflecting this positive trend, Walmart’s CFO recently noted that the back-to-school season is “off to a pretty good start,” highlighting the retailer’s cautious optimism regarding consumer behavior.
- Occam monitors back-to-school trends by tracking overall spending, shifts in channel preferences, and identifying which retailers are gaining or losing market share.
