Skechers Sticks to Its Roots (SKX/NKE/ONON/DECK/ADS.GR/PUM.GR)
- Occam monitors various consumer preferences for key brands, including primary purchasing drivers, Net Promoter Scores (NPS), and future buying intentions.
- Unlike many shoe brands that focus on chasing fashion trends or partnering with popular athletes, Skechers has remained committed to its core strength: producing comfortable casual footwear.
- The snapshot below from the Occam platform highlights that Skechers customers primarily purchase their shoes for casual wear.
- By staying true to its strengths, Skechers has delivered remarkable financial performance, outperforming Nike shares by over 40% in the past year and nearly 100% over the last five years.
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