Tesla’s Brand Momentum Is Shifting—and It’s Political (TSLA)
- Tesla stock is down 35% year-to-date, amid growing concerns over Elon Musk’s deepening involvement in government and political affairs—raising questions about the broader impact on the company’s brand.
- Occam data shows a sharp drop in purchase interest among Democrats (-11.9%), measured by those whose interest is increasing minus those whose interest is decreasing.
- Republican interest, however, is surging (+16.7%). While this may not fully offset potential sales declines—given Democrats have historically made up a larger share of Tesla’s customer base (data available upon request)—Musk’s political persona appears to be reshaping the brand’s customer base.
- Occam tracks key issues driving purchase intent across many brands. Subscribe today to stay ahead of the curve.
