As the 2024 presidential election nears, we expect the role of Independents as swing voters will once again come into focus. These voters, caught between the polarized views of the two major parties, often decide close elections, and their shifting views on economic and social issues will likely be central to the outcome. Inflation, jobs, and immigration are clear priorities for the general voting population, a reflection of recent economic and social anxieties. However, occam shows large differences when voter priorities are viewed by party affiliation and that shows Independents don’t simply “split the difference.” On issues related to the economy, Independents look more like Republicans, whereas on social issues, Independents look more like Democrats. For complementary insights, visit HingeVoter.ai, which monitors the evolution of opinions held by swing voters who live in swing states.
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